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4 Important Current SEO Elements

1. Optimized Page Content
2. Traffic
3. Inbound Links
4. Social Media

1. Optimized Page Content

If you want to rank for a specific keyword phrase, but you do not have that phrase or even variations of those keywords on your page, you have a bit of a problem. You also need various pages related to that phrase topic. If you have just 1 page for that specific topic and your competition's website has 3, 5 or even10 pages relevant to this topic, which website do you think will Google rank higher?

Something small, more technical, but very important, is your H1 & H2 Tags, Title Tags, Description Tags, IMG ALT Tags, Link Title Tags.

2. Traffic

You need to get traffic to your site. Preferably targeted visitors. Visitors that are interested in your topic, that will browse your site and view more pages relevant to that topic. If your website gets a 100 visitors, but your competitor's website receives a 1000 visitors, which website do you think will Google rank higher?

3. Inbound Links

Get links to your website from other websites. In-Links from other websites is like a vote of confidence. If other websites link to your website and more importantly those websites are relevant to your specific keyword phrase topic, then Google recognises your website as important, because other websites will not link to your site, if your website did not have valuable or interesting information. If your website has 10 links from other websites, but your competitor's website has 100 links from other websites, which website do you think will Google rank higher?

4. Social Media

Google at the moment loves to see your website communicating on a social level, because it means that your business are current and likes to interact, but more importantly, if visitors to your site come from these social media platforms like Facebook. That is why Facebook Likes are so important, because Google would like to see what other visitors think about your online presence. If you just have 10 Facebook likes, but your competitor has a 100 likes, which website to you think will Google Rank higher.

The above is just some of the most important elements you need to consider to be successful in your seo strategy, but there are plenty of other elements that you need to consider, as each element, even how small, can contribute to seo success.


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