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Google has been known for often updating their algorithms and continuously changing their strategies. To make it easier for us, the public, they have provided each “change” with a name, Panda, Penguin and as of latest, Hummingbird. It is important for you to know and understand what these animals can…
Published in Blog
VAC - Visitor Acquisition Cost LAC - Lead Acquisition Cost CAC - Customer Acquisition Cost VAC = The Cost of a Visitor to your site. You might spend a R1000 on Google Adwords and receive 400 Visitors to your site. VAC for Google Adwords is R2.50. (R2.50 x 400 Visitors…
Published in Blog