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If you are running any Google Adwords PPC Campaigns, you can lower your PPC cost by increasing your Quality Score. To increase your Quality Score you need to ensure that your landing pages are keyword optimized and that you have the correct optimized page architecture, but more importantly ensure that…
Published in Blog
VAC - Visitor Acquisition Cost LAC - Lead Acquisition Cost CAC - Customer Acquisition Cost VAC = The Cost of a Visitor to your site. You might spend a R1000 on Google Adwords and receive 400 Visitors to your site. VAC for Google Adwords is R2.50. (R2.50 x 400 Visitors…
Published in Blog