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We all want the quick and easy way of doing things and more often than usual, that way is always the wrong way and you could land yourself and your business in a whole heap of trouble. Why risk your “online reputation” when you can gain so much more from…
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Google has been known for often updating their algorithms and continuously changing their strategies. To make it easier for us, the public, they have provided each “change” with a name, Panda, Penguin and as of latest, Hummingbird. It is important for you to know and understand what these animals can…
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1. Optimized Page Content2. Traffic3. Inbound Links4. Social Media 1. Optimized Page Content If you want to rank for a specific keyword phrase, but you do not have that phrase or even variations of those keywords on your page, you have a bit of a problem. You also need various…
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If you are running any Google Adwords PPC Campaigns, you can lower your PPC cost by increasing your Quality Score. To increase your Quality Score you need to ensure that your landing pages are keyword optimized and that you have the correct optimized page architecture, but more importantly ensure that…
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VAC - Visitor Acquisition Cost LAC - Lead Acquisition Cost CAC - Customer Acquisition Cost VAC = The Cost of a Visitor to your site. You might spend a R1000 on Google Adwords and receive 400 Visitors to your site. VAC for Google Adwords is R2.50. (R2.50 x 400 Visitors…
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Everyday I hear of companies offering quick seo solutions to get your website no.1 on Google. It's like that magic pill that will make you lose weight in 7 days and will make you look like a body builder with those flat 6 pack abs, all within in 7 days…
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