0861 777 122

This email address is being protected from spambots. You need JavaScript enabled to view it.

White Hat SEO and Black Hat SEO

We all want the quick and easy way of doing things and more often than usual, that way is always the wrong way and you could land yourself and your business in a whole heap of trouble. Why risk your “online reputation” when you can gain so much more from doing things the right way. Yes, the right way does take a bit more time and effort but at the end of the day you risk losing a whole lot more by using the wrong techniques.

All though there is more than one way to skin a cat (I have always hated this saying) there is also a right and a wrong way. With online marketing and SEO, there are a lot of strategies and techniques one can apply in order to grow your business on the internet. The information is endless when it comes to SEO, there is nothing not worth doing and you can never do enough thereof.

When it comes to SEO (Search Engine Optimization) the terminology White Hat SEO refers to using tactics and strategies that mainly focus on human audience rather than search engines, thus only following the search engines rules and policies. Let me explain; if a web site is optimized using SEO techniques and is purely focused on relevancy and organic rankings, then this site would be considered to be optimized using White Hat SEO only. The best techniques included in White Hat SEO include keywords that are relevant to your website, link building to improve the overall popularity of your website, and writing content for your website. An informative website, using relevant keywords, phrases and images will go much further than a site that is not portraying itself through its website.

For those of you who prefer living dangerously and want a quick fix to your site, Black Hat SEO is the more aggressive route to go, not that I would advise you to do so. Black Hat SEO refers to strategies and techniques that focuses more on search engines rather than human “interaction” and does not abide by the search engines rules and regulations. Best examples Black Hat SEO techniques are keyword stuffing, doorway pages and invisible text. Black Hat SEO can result in your website being banned from a search engine.

As with anything SEO related, there is a lot more to say and know and learn about these “Hats”, but that’s an article for another day.